When creating your company’s social media strategy, have you wondered if you are REALLY reaching your target market(s)? In particular, what are the differences in how women and men access and interact with social media, and how can you be most effective in your efforts to reach them? Alex Hillsberg and David Adelman have submitted a wonderful study at FinancesOnline.com that […]
In the information-overload era we all live in we may be initially impressed with websites offering large volumes of content, but we return to sites that have the quality and context that provide value to us individually. Tim Berry offers his thoughts in On Content, Do You Want Quality or Quantity? He references a great […]
Does EVERY business require a website? A blog? I somehow find it refreshing in the little towns I visit pursuing my flyfishing addiction that there are many small business owners that have no web or internet presence. But don’t assume they are not effective social networkers! They just do it the old-fashioned way…in-person rather than […]
It can be ok for a business to limit or…gasp…say NO to their social media presence. Really. You’re not alone if you insist on evaluating a company’s criteria for success, ROI, and target market(s) before scoping social media campaigns. There are some good examples in Entrepreneur’s Is It Time for You to Get Anti-Social? by […]
“In a future where being relevant will be vital, marketers must get people to have authentic conversations about products and services and not merely to click ‘Like’ buttons or tweet hashtags.” –Augie Ray, Forrester analyst, writing at the Forrester Blog
Whether you call them Oldsters, The Greatest Generation, or just plain ol’ Seniors, this demographic has always been a fond favorite of mine. I find I ALWAYS learn more from them than they do from me. A reminder that if you’re not currently a member of this age group, you will be! Be sure and […]
Great article at Outspoken Media on how and when to use interns for social media campaigns. Author Lisa Barone nails five ways the intern mind trumps you at social media.