miles-apart

Infographic on How Women and Men Use Social Media and Mobile

When creating your company’s social media strategy, have you wondered if you are REALLY reaching your target market(s)? In particular, what are the differences in how women and men access and interact with social media, and how can you be most effective in your efforts to reach them? Alex Hillsberg and David Adelman have submitted a wonderful study at FinancesOnline.com that […]

ted-logo-square.jpg image | How Great Leaders Inspire Action

How Great Leaders Inspire Action

TED is a favorite place to find ‘Riveting talks by remarkable people, free to the world’ and here is one of my favorites. Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”  His examples include Apple, Martin Luther King, and the Wright brothers. […]

no-smb image | The SMB Myth - Why Small and Medium Size Businesses are Different

The SMB Myth – Why Small and Medium Size Businesses are Different

There is no SMB. There…I said it. For years now, companies have used the term SMB, or Small and Medium-size Business, to target-market their products and services based on company size. Let’s focus on technology providers, and see how well this has worked out. When large technology companies developed products and services for other large […]

microsoft-cash-logo image | How Did Microsoft Lose Its Creativity and Cool?

How Did Microsoft Lose Its Creativity and Cool?

Microsoft used to be creative and cool – really! I remember the early days when observers predicted that the partnership of too-hip Microsoft with buttoned-down IBM could never work – the management styles were just too different. And they were right! Attend any conference and the Microsoft booth would be packed with customers eagerly chatting […]

canon-new-f1

Brand Management Never Sleeps – Canon vs Nikon

I became quite serious about photography when Canon introduced the AE-1 camera in 1976 – the first 35mm camera with a computer. I owned every A-Series then graduated to New F1’s – at one time owning more Canon bodies, lenses, flashes, and special products like bellows, micro and macro lenses, speed finders, focusing screens, and motor […]

john-rockfellow image | Branding in the Wild West - Things Haven't Changed Much!

Branding in the Wild West – Things Haven’t Changed Much!

When my great-grandfather John Rockfellow homesteaded in southern Arizona territory in the 1800’s, branding was a method to distinguish your ranch from your neighbors. Your brand was prominently displayed on your ranch entrance, documents, clothing, and livestock. Brands were registered and were how others referred to your ranch. Replace the words… RANCH with COMPANY NEIGHBORS […]

jelly-beans image | Five Types of Entrepreneurs - Which One are You?

Psychology of Color – Your Color Choices and What They Actually Mean

While everyone has an opinion on color selection for branding, don’t overlook the professional studies on how your choices are actually perceived by others. Andy Crofford has created a wonderfully easy to understand chart titled “The Psychology of Color” I find quite valuable. While a color palette may look visually pleasing, is it psychologically pleasing? […]

words image | Content - Quantity or Quality?

Content – Quantity or Quality?

In the information-overload era we all live in we may be initially impressed with websites offering large volumes of content, but we return to sites that have the quality and context that provide value to us individually. Tim Berry offers his thoughts in On Content, Do You Want Quality or Quantity? He references a great […]