When creating your company’s social media strategy, have you wondered if you are REALLY reaching your target market(s)?
In particular, what are the differences in how women and men access and interact with social media, and how can you be most effective in your efforts to reach them?
Alex Hillsberg and David Adelman have submitted a wonderful study at FinancesOnline.com that uses the following Infographic to help decipher how women and men might be reacting to your Social Media efforts. A few of their findings…
- 38% of women play games on their smartphones and they outnumber men by 10%!
- 13% of men use social media for dating in comparison to only 7% of women.
- 71% of women on Facebook are willing to ‘like’ a brand for deals. Only 18% of men do that.